Digitizing books
Digitizing books is important. Making content Googleable is exteremely important -- and whatever can be Googleable in your content, your web application, your life, should be -- but part of what makes culture culture is that it is not Googleable. Aspire to have something that is by its nature not Googleable.
posted by Andrew Petro @ 9:36 PM
2 Comments:
At 2:48 PM,
Elizabeth said…
Google : search engines :: Xerox : photocopying.
At 3:02 PM,
Andrew Petro said…
Not really.
When I ask for a xerox of something, I don't care what brand the photocopier is. Ditto with roller blades -- notwithstanding the PR campaign to get me to say "inline skate" instead.
But when I say "Googleable", I really do mean Google -- this is not shorthand for "searchable on the web". I don't really care whether it's available via Yahoo Search. While I think this URL is unnecessarily crass, I do agree with its sentiment.
Trademarks can and should be used as verbs. "Google it" means just that: use Google to search for it. And the more of my information is Googleable, the better, because goodness knows otherwise I'll never find it.
Google : search engines :: Spring : dependency injection frameworks
Which is to say that Google really is far and beyond more useful than junk like Inktomi, nothwithstanding Jim's disaffection with PageRank.
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